Hello there! My name is Lakshmi Raj. I am a Senior Product Designer with 9+ years of experience designing user-centric digital products across multiple industries. I specialize in product design, user experience strategy, and complex application workflows, with extensive experience designing B2B and B2C platforms, product dashboards, booking systems, and scalable web applications.
Throughout my career, I have demonstrated strong capabilities in product thinking, strategic planning, requirements gathering, stakeholder collaboration, and client relationship management. I have a proven track record of translating complex business requirements into intuitive, data driven design solutions that improve usability, increase product adoption, and drive measurable business outcomes.
My expertise spans the entire product design lifecycle, including user research, UX strategy, interaction design, wireframing, rapid prototyping, usability testing, responsive design, and design system development. I am particularly skilled at simplifying complex workflows, optimizing product experiences, and creating scalable design solutions for fast growing digital products.
Currently, I work as a Senior UX/UI Designer at DigitalZone, where I lead the design of enterprise platforms and data driven applications. In this role, I collaborate closely with product managers, engineers, stakeholders, and leadership teams to define product requirements, solve complex user problems, and deliver high-impact product experiences. I translate user and business needs into clear product flows, intuitive interfaces, and high fidelity prototypes, ensuring the final product delivers both usability and business value.
I also bring extensive hands-on experience with industry leading design and prototyping tools including Figma, Adobe XD, Sketch, InVision, Adobe Photoshop, and Adobe Illustrator, along with strong knowledge of design systems, responsive design, and product development workflows.
Colleagues describe me as a strategic, collaborative, and results-driven product designer who combines strong UX expertise with business understanding to create solutions that deliver exceptional user experiences and measurable product impact.
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Nov 2024 - March 2026
Digitalzone
Senior UX Designer
- Led UX/UI and Product Design strategy for DZ One a B2B SaaS Lead Orchestration Platform, delivering scalable web and mobile enterprise applications for lead acquisition, routing, enrichment, and lifecycle management.
- Collaborated with Product Managers, Product Owners, Engineers, Data teams, and Marketing stakeholders in an Agile environment to translate business requirements into user-centered design solutions.
- Owned end-to-end UX design process including user research, user journey mapping, wireframing, prototyping, usability testing, and product validation.
- Designed data-driven dashboards, CRM integrations, lead scoring systems, and workflow automation interfaces, improving enterprise platform usability and operational efficiency.
- Built and maintained scalable design systems, reusable components, and interface guidelines to ensure consistent UX across complex SaaS products.
- Leveraged product analytics and user behavior insights to identify friction points and implement data-driven UX improvements for dashboards and configuration interfaces.
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May 2024 - Nov 2024
G2 Tech soft
Senior UX Designer
- Led end-to-end UX/UI and Product Design for Smart Merchandiser, an enterprise e-commerce merchandising platform built on the Salesforce ecosystem, designing scalable web and mobile product experiences.
- Designed intuitive dashboards and workflow driven interfaces for product catalog management, inventory management, pricing, and merchandising operations, improving usability for enterprise business users.
- Transformed complex datasets, Excel reports, and operational analytics into interactive dashboards and data visualization tools, enabling data driven decision making for merchandising and product teams.
- Led and mentored a team of 5 UX designers, establishing design standards, UX best practices, and scalable design processes aligned with product strategy and business goals.
- Built and maintained scalable design systems and component libraries in Figma (Auto Layout, reusable components) to ensure consistent UX across Salesforce-driven e-commerce products.
- Collaborated with Product Managers, Salesforce developers, Data Scientists, and business stakeholders in an Agile environment to deliver user-centered design solutions for complex enterprise workflows.
- Conducted UX research, workflow analysis, and usability improvements to optimize product onboarding, catalog management, inventory tracking, and merchandising workflows.
- Applied design thinking, Agile methodologies, and data-driven UX strategies to improve operational efficiency and workflow usability across enterprise e-commerce platforms.
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Jul 2022 - Present
WIN Home Inspection
UX Design Specialist
- Led end-to-end UX/UI design for key real estate PropTech products, including an Online Scheduler, Franchise Website, an SME Tool, and a Home Inspection App.
- Redesigned the Online Scheduler, boosting conversion rates by 60% through a streamlined booking flow.
- Created a Home Inspection App that replaced a third-party tool, cutting on-site inspection time by 60–70%.
- Designed intuitive dashboards and workflow tools for inventory, catalog, and franchise operations, improving efficiency for business users.
- Built a scalable design system and brand guidelines, ensuring cross-platform consistency.
- Mentored junior designers, fostering design thinking and best practices.
- Collaborated with product managers, engineers, and stakeholders in an agile environment.
- Leveraged UX research, user journey mapping, and data-driven design to optimize workflows and user engagement.
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May 2018 - Jul 2022
Enhaens Soltions
Senior UX/UI Designer
- Understand client requirements and visualize it to modern design without compromising user experience.
- Led and managed a team of fresh and experienced designers to deliver high quality web and mobile app in a fast-paced, dynamic environment.
- Worked closely with developers to ensure the same design is delivered and assisting developers throughout developing the product.
- Conduct user interface testing using optimisation sources including user testing, responsive testing and device testing. Making the experience smooth for the users.
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May 2015 - June 2018
Freelancer
UX/UI Designer
- Have worked across 100+ projects and Won over 20+ freelancer contests for web and mobile app designs.
- Discuss, gather data and understand project requirements.
- Design wireframes in accordance to business that meet user requirements.
- On approval, design the web/mobile app and prototype to deliver design.
- Designing icons, social media posts, creating brand identity, mock ups.
Product Design, UX/UI Design, User Experience Strategy, Interaction Design, User Research, Information Architecture, User Journey Mapping, Design Systems, Wireframing, Rapid Prototyping, Usability Testing, Responsive & Mobile-First Design, Dashboard & SaaS Platform Design, B2B/B2C Product Design, Conversion Optimization, Accessibility (WCAG), Data-Driven UX, Product Strategy, Agile Product Development, Cross-Functional Collaboration, Stakeholder Management, AI-Assisted Design Workflows, Rapid Prototyping with Generative AI (Claude, ChatGPT), UX Documentation, Figma, Adobe XD, Sketch, InVision, Adobe Photoshop, Adobe Illustrator.
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Jun 2016 - Mar 2018
Masters in wireless communication (M.Tech).
Sona College, Anna UniveristyCPGA 8.5 -
June 2011 - March 2015
Bachelor in Electrnoics and Communication System (B.Tech).
Axis College of Technology, Calicut University.CPGA 7.9
THANK YOU!
If you feel my profile fits your organisation requirement, please reach me out by any of the following means-
+91 70108 66782
